It is important for all members of a project to know why the project was selected so they know what steps to take for said project. Knowing if the project was selected for the customer, or for the employee, makes a huge difference. If a business is targeting the customer, the look of the product should be smooth, clean, and enjoyable. If the employee is using it, it should be bare bones and blunt, so to be quick to use.It helps motivate the team members to do their jobs in an efficient and needed way.
~LH
Not only that (although I agree), but knowing not only their objectives, but why their objectives matter to the overall project, will affect the outlook of the project team members. A wide-view of the project allows each team member to make more strategically sound decisions at every step of the project, and help their deliverable to be not only what they were told to produce, but what they were intended to produce.
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